Privacy Notice

Information We Obtain

We obtain personal information about you when you visit the Site. The types of personal information we may obtain include:

• Contact information, such as name, telephone number and postal and email address; and
• Other information you choose to provide, such as through emails or other communications, registrations and sign-up forms.

When you use our Site, enter a code we provide you, or open our emails, we may obtain certain information by automated means, such as cookies, pixel tags, server or device logs and other technologies. A “cookie” is a text file that websites send to a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “pixel tag” (also known as a web beacon), which is a type of technology that is often used in combination with cookies, is placed on a website or within an email to track certain activity, such as views of a website or when an email is opened. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the Site; (3) tailor the Site around your preferences; (4) measure the usability of the Site and the effectiveness of our communications; (5) authenticate your identity, protect against fraud and provide our products and services; and (6) otherwise manage and enhance our products and services, and help ensure they are working properly. We may use these automated technologies on the Site to collect information about your device, browsing actions, and usage patterns. We obtain information about your device and web browser in this manner such as your device IP address, unique device identifiers, device type and model, device characteristics and settings, browser settings and characteristics, operating system type and version, language and country preferences, battery and signal strength, usage statistics, referring emails and web addresses, and other application details. We also may obtain information about your interactions with our Site, such as pages visited, links clicked, features used, dates and times of usage, session information, and other information about your use of our Site. Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of the Site. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device

How We Use the Information We Obtain

We may use the personal information we obtain to:

• Provide our products and services;
• Communicate with you, respond to inquiries and offer customer support;
• Personalize your experience with our products and services;
• Advertise and market our products and services;
• Perform analytics and market, trend or statistical research;
• Compile, anonymize or aggregate personal data for our business purposes;
• Operate, evaluate and improve our business (including developing new products and services; improving and analyzing our products and services; managing our communications; and performing accounting, auditing and other internal functions);
• Maintain and enhance the safety and security of our products and services, prevent misuse and troubleshoot technical issues;
• Verify your identity and protect against fraud and other criminal activity, claims and other liabilities;
• Exercise our rights and remedies and defend against legal claims; and
• Comply with and enforce applicable legal requirements, relevant industry standards and CPB policies, including our Terms of Use.

We also may use the information in other ways for which we provide specific notice at the time of collection. 

Third-Party Analytics Services

We may use third-party analytics services on the Site, such as Google Analytics. The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the Site. The information collected through these means may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Interest-Based Advertising

You may see our ads on other websites because we use third-party ad services on our Site. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests and browsing context. These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Site and on third-party websites and apps that participate in these ad services. These ad services use this information to show you ads that may be tailored to your individual interests. This process also helps us track the effectiveness of our marketing efforts. Our Site is not designed to respond to “do not track” signals from browsers. To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.

Information We Share

We may share the information we obtain about you with our affiliated companies and joint marketing partners for the purposes described in this Notice.  We also may share the information we obtain about you with third-party vendors and other entities to perform services on our behalf, such as technology and communications providers, advertising and marketing service providers, and others. We may share your personal information with social media platforms if you use those services to connect with us. We may disclose personal information (1) if we are required to do so by law or legal process, such as a court order or subpoena; (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity or (6) otherwise with your consent or as directed by your representative. In addition, we reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), or other business transaction.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as indicated in the How To Contact Us section of this Privacy Notice. You can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Privacy

The Site is designed for a general audience and is not directed to children. In connection with the Site, we do not knowingly solicit or collect personal information from children under the age of 13 without parental consent. If we learn that we have collected personal information from a child under age 13 without parental consent, we will either seek parental consent or promptly delete that information. If you believe that a child under age 13 may have provided us with personal information without parental consent, please contact us as specified in the How To Contact Us section of this Privacy Notice.

Links to Third-Party Services and Features

For your convenience and information, the Site may provide links to other online services (such as websites or social media platforms), and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by CPB, we are not responsible for these third parties’ information practices.

Updates to Our Privacy Notice

We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

How to Contact Us

You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this Privacy Notice by contacting us at:

contact@hudsonivy.com

501 Madison Avenue, Suite 1402, New York, NY 10022

(212) 257-4120

087008.0000031 DMS 302903824v6